2014 Round Robin

Every Interaction Round Robin

As has become tradition, we summarise what we’ve been up to in the past 12 months with the annual Round Robin post.

Another year, another office! Looking back at our last yearly round-up we announced that we’d moved office, well we’ve only gone and done it again. Our last base in Shoreditch Works served it’s purpose but like much of the Silicon round-a-bout the workspace is now being pulled down and re-developed. So we took the opportunity to search for a place with our friends at Socio Design and now we are in a shiny new space on Bankside behind the Tate modern. The office is nicely refurbished Metal Box factory and it’s refreshing to have a place that we can call our own, well half of it. This corner of London seems to be going through quite a few changes itself and it will be fun to explore our new locality more in 2015.

Our design department grew by one when we welcomed Luke at the start of the year, he’s helped us deliver some great work. Bo is still with us after venturing off half way through the year to Malaysia in search of the perfect chocolate bean. Check out her story and new venture at Beau Cacao we’re all set for a tasting next week.


To the work

We were fortunate enough to be invited by Pivotal labs again to collaborate with them on a project for The Economist. A daily news app called Espresso has been proving rather popular and stayed at #1 in the App Store for its category after launch. Get it in the App Store or on Google Play.

Our major project of the year was for a new B2B service called InsightBee. This saw us travelling regularly to Zurich and join a research trip to Delhi. InsightBee allows you to order reports on companies, executives, industry sectors as well as ask business questions. There is a team of analysts in the background that create your report. We helped to create the identity and define the whole UI & UX of purchase experience as well as how the reports are generated behind the scenes. It continues to be a complex but exciting project to be involved in and will be getting a big push in 2015. It also gave us an opportunity to familiarise ourselves with HubSpot which seems to be growing in popularity as marketing management tool.


Some other websites

We produced a few content-centric websites this year one for wine guru Jancis Robinson.

Bouncepad, who are industry leaders in the tablet kiosk and display stand space.

Hot topics, an event and news site for tech business leaders kept us very busy in Q4 this year and saw their London event in November streamed live from the site.

We helped move our long-term clients at Moon Climbing to a refreshed Magento site, and provided a modern update to one of Londons more successful co-working providers.


Some interesting startups whose products we’ve touched this year include…

PRYYNT. A print-on-demand service that integrates into websites and mobile apps.

Style on screen. Fashion recommendation service based on celebrity culture and Twitter, became its own web platform.

Network Locum. A long-standing client who’s platform finds and manages Freelance NHS worker jobs. They have been reinvesting in a new round of UX work which has seen most areas of year service refreshed with substantial gains in conversions experienced as a result.

Launchpad. Another long standing client who’ve seen fantastic growth and who we’ve been helping iterate upon and grow their video interviewing platform.


Bike trip round Devon

Neil and Jon put rubber to Tarmac and cycling another 300+ kilometres on their annual cycle trip, this time around beautiful, but hilly Devon.


If you’re wondering where your Christmas card is, this year we decided to bypass the traditional Christmas-card routine and send the money that would have gone on stamps and cards to the Shelter appeal to help homeless children at Christmas. It’s hard to believe that 90,000 children in Britain will be homeless this Christmas! Seemed like the right thing to do.

We’re all looking forward to 2015. January is looking busy for what has traditionally been a quiet time of the year. So we hope that’s a sign of how the year will progress. We’re hoping to expand a bit further and build up the team and look forward to seeing what design challenges the year brings.

If you’ve got this far in this message then well done, have a mince pie and all the best from all at Every Interaction. See you in 2015!

Every Interaction December 11th 2014

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Product Design

The ‘Product’ is the website, service, application, interactive thing being worked on by the business. The practice of Product Design is similar in a lot of ways to UX Design. It involves the coming together of many specific design disciplines...

Call to action (CTA)

A call to action is a marketing term that refers to a prompt that invokes a response leading to a sale. When referring to a call to action (CTA) in the digital design world we usually mean the interactive element that leads to the next step in the experience - something that needs to be clicked or tapped.

User testing

User testing refers to a technique used in the design process to evaluate a product, feature or prototype with real users. There are several reasons why you might want to undergo usability testing, the most common is that it allows the design team to identify friction in a user experience they are designing, so that it can be addressed before being built or deployed.


WYSIWYG (pronounced WIZ-ee-wig) is an acronym for "What You See Is What You Get". It helps identify an an interface that allows user input resulting in an output that is rendered in a similar way. For example; a word processor application interface might resemble a piece of paper,so when printed the user can see how the output will appear.

Content Management System

A content management system (CMS) is an tool that allows a website editor/administrator to manage the content that is displayed. Websites are made of HTML and CSS to create pages. Pages can be hard-coded but would require technical development skills to make changes. A CMS usually allows a person without coding knowledge to amend existing and add new content to a website using a WYSIWYG interface.

Responsive Web Design

Responsive web design refers to a web page that dynamically adapts its layout to fit the size and orientation of the device on which it is viewed. A responsive design allows for a more optimised user experience across desktop and laptop computers as well as smartphones and tablets of varying sizes.

User Stories

User stories allow the functionality of a product or service to be expressed as written descriptions of an experience as seen from the users perspective. The writing of user stories creates a list of design and development tasks to complete in order to create any required functionality.

User Interface

A user interface (UI) is a conduit between human and computer interaction - the space where a user will interact with a computer or machine to complete tasks. The purpose of a UI is to enable a user to effectively control a computer or machine they are interacting with, and for feedback to be received in order to communicate effective completion of tasks.


A persona in UX Design is the characterisation of a user who represents a segment of your target audience. On a project you might create any number of personas to be representative of a range of user needs and desires. The solutions you design must answer these needs in order to deliver value to your target audience.

Card sorting

A great, reliable, inexpensive method for discovering patterns in how users would expect to find content or functionality. Card sorting is used to test the taxonomy of data with a group of subjects, usually to help inform the creation of the information architecture, user flow, or menu structure on a project.


A technique used to generate ideas around a specific topic. Often done in groups, but can be done individuals. The process usually involves writing down all ideas around a topic onto paper, a whiteboard or stickies often implying some kind of association.

Minimum Viable Product

An MVP is a product that has the minimum set of features to prove the most essential hypothesis for a product. Businesses building a new product can create a Minimum Viable Product to prove that an idea is viable and warrants further investment. A further benefit being that the next stage of development can be informed by feedback obtained from testing that MVP.


A sitemap is a diagrammatic representation of a hierarchical system. It usually depicts the parent-sibling relationship between pages in a website, showing how sub pages might be arranged underneath their parent groupings. This arrangement forms a map of the site.

User journey

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A prototype is draft representation built to test ideas for layout, behaviour and flow in a system. Prototypes are an indispensable tool for resolving a large number of potential issues in a concept or business before too many resources are deployed to put a design into production.


A Wireframe is a visual schematic that conveys a basic level of communication, structure and behaviour during the design of a system. Wireframes are low-fidelity designs that bypass including a detailed user interface or visual design, conveying just enough to get across the core idea.


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Information Architecture

Information architecture is the design and organisation of content, pages and data into a structure that aids users understanding of a system. A more organised system enables users to more easily find the information they require and complete the intended tasks.

UI Design

User Interface Design is the discipline of designing software interfaces for devices, ideally with a focus on maximising efficiency, responsiveness and aesthetics to foster a good user experience.

UX Design

The practice of User Experience (UX) Design is the coming together of many specific design related disciplines to improve the usability, responsiveness, uptake and aesthetics of a product or service.

User Experience

A general term that covers all aspects of a user's participation while engaging with something that has been designed. Usually when talking about User Experience in the digital design field it refers to the interactions, reactions, emotions and perceptions while using an app, service, website or product.