Roundup 2017

This year has seen us working in Fintech, Proptech, Cartech (if there is such a thing) amongst other Tech.

Our first Fintech foray of the year was working with Invstr a mobile app that lets you play with real-time trading data. We helped integrate real micro-trading into the platform and advance the design system to handle this new functionality.

Our second Fintech-foray was on a project for UBS that we can’t share. It was quick, fun, intense and complicated but came together on time and has been well received by their 50k+ employees. We also got to work with our pals as Socio Design which always a pleasure.

At the start of the summer we extended our service into the mentoring space. Jon took a trip to Lebanon to work as a CXO with a startup incubator UK Leb Hub. Helping give UX guidance to 8 new startup companies. In a similar way, we also consulted with a number of businesses in WorkLife co-working in London. Something we hope to do more of in 2018.

From there we leapt into Telecoms, working on a new UI for a call-centre application called Unity by Kakapo Systems. We helped revitalise their UI and move it from a Windows application to an AngularJS4 web-app.

Side-stepping into Proptech at the start of the summer we helped to create a new crowdfunding property investment platform called Invest With Prop. Since the launch in November, it has taken over £1.5M in investments.

We designed a website for Ksubaka a playful brand who place interactive kiosks into retails stores across Asia. Cleverly these 8,000 kiosks engage 15M shoppers each month gathering lots of valuable data for brands at the point of purchase.

Since October we’ve been working with BMW to improve their ChargeNow service, an international charging network for electric vehicles. It’s been exciting and great fun to get involved in, more to come on this when it’s launched in the new year.

Other things yet to be released include an update to GoHenry a pocket money app and payment-card service for children, a new video recruitment platform and an Italian professional network for beauticians. We like a bit of variety!

It would be fair to say 2017’s not been without its challenges but we’re really proud of what we’ve produced. In 2018 we hope to do more of the same as well as work directly in-house with clients and partners who feel they would benefit from UX but aren’t ready to take on a full-time employee.

We hope you’ve had a good 2017 and wish you all a prosperous 2018!


Every Interaction December 18th 2017

You might also be interested in...

  • 2014 Round Robin2014 Round Robin As has become tradition, we summarise what we've been up to in the past 12 months with the annual Round Robin post. Another year, another office! Looking back at our last yearly round-up we announced that we’d moved office, well […]
  • 2013 Round Robin2013 Round Robin The year seems to have gone by in a flash — as I'm sure it has for most of us. We'd like to take the opportunity to tell you all what we've been up to and summarise our 2013. The biggest change was our move from our shared studio […]
  • Getting to grips with our new client; Castle Climbing CentreGetting to grips with our new client; Castle Climbing Centre We are delighted to announce we have been appointed to work with The Castle Climbing centre in London. Following the successful redesign & launch of the Moon Climbing website earlier in the year we were approached by a mutual friend […]

Product Design

The ‘Product’ is the website, service, application, interactive thing being worked on by the business. The practice of Product Design is similar in a lot of ways to UX Design. It involves the coming together of many specific design disciplines...

Call to action (CTA)

A call to action is a marketing term that refers to a prompt that invokes a response leading to a sale. When referring to a call to action (CTA) in the digital design world we usually mean the interactive element that leads to the next step in the experience - something that needs to be clicked or tapped.

User testing

User testing refers to a technique used in the design process to evaluate a product, feature or prototype with real users. There are several reasons why you might want to undergo usability testing, the most common is that it allows the design team to identify friction in a user experience they are designing, so that it can be addressed before being built or deployed.


WYSIWYG (pronounced WIZ-ee-wig) is an acronym for "What You See Is What You Get". It helps identify an an interface that allows user input resulting in an output that is rendered in a similar way. For example; a word processor application interface might resemble a piece of paper,so when printed the user can see how the output will appear.

Content Management System

A content management system (CMS) is an tool that allows a website editor/administrator to manage the content that is displayed. Websites are made of HTML and CSS to create pages. Pages can be hard-coded but would require technical development skills to make changes. A CMS usually allows a person without coding knowledge to amend existing and add new content to a website using a WYSIWYG interface.

Responsive Web Design

Responsive web design refers to a web page that dynamically adapts its layout to fit the size and orientation of the device on which it is viewed. A responsive design allows for a more optimised user experience across desktop and laptop computers as well as smartphones and tablets of varying sizes.

User Stories

User stories allow the functionality of a product or service to be expressed as written descriptions of an experience as seen from the users perspective. The writing of user stories creates a list of design and development tasks to complete in order to create any required functionality.

User Interface

A user interface (UI) is a conduit between human and computer interaction - the space where a user will interact with a computer or machine to complete tasks. The purpose of a UI is to enable a user to effectively control a computer or machine they are interacting with, and for feedback to be received in order to communicate effective completion of tasks.


A persona in UX Design is the characterisation of a user who represents a segment of your target audience. On a project you might create any number of personas to be representative of a range of user needs and desires. The solutions you design must answer these needs in order to deliver value to your target audience.

Card sorting

A great, reliable, inexpensive method for discovering patterns in how users would expect to find content or functionality. Card sorting is used to test the taxonomy of data with a group of subjects, usually to help inform the creation of the information architecture, user flow, or menu structure on a project.


A technique used to generate ideas around a specific topic. Often done in groups, but can be done individuals. The process usually involves writing down all ideas around a topic onto paper, a whiteboard or stickies often implying some kind of association.

Minimum Viable Product

An MVP is a product that has the minimum set of features to prove the most essential hypothesis for a product. Businesses building a new product can create a Minimum Viable Product to prove that an idea is viable and warrants further investment. A further benefit being that the next stage of development can be informed by feedback obtained from testing that MVP.


A sitemap is a diagrammatic representation of a hierarchical system. It usually depicts the parent-sibling relationship between pages in a website, showing how sub pages might be arranged underneath their parent groupings. This arrangement forms a map of the site.

User journey

A user journey represents a sequence of events or experiences a user might encounter while using a product or service. A user journey can be mapped or designed to show the steps and choices presented as interactions, and the resulting actions.


A prototype is draft representation built to test ideas for layout, behaviour and flow in a system. Prototypes are an indispensable tool for resolving a large number of potential issues in a concept or business before too many resources are deployed to put a design into production.


A Wireframe is a visual schematic that conveys a basic level of communication, structure and behaviour during the design of a system. Wireframes are low-fidelity designs that bypass including a detailed user interface or visual design, conveying just enough to get across the core idea.


To say something is usable is a qualitative statement about how easy that thing is to use. Usability is an assessment of how learnable a system is and how easy a user finds it to use. The usability of a system or product is a key factor in determining whether the user experience is a good one.

Information Architecture

Information architecture is the design and organisation of content, pages and data into a structure that aids users understanding of a system. A more organised system enables users to more easily find the information they require and complete the intended tasks.

UI Design

User Interface Design is the discipline of designing software interfaces for devices, ideally with a focus on maximising efficiency, responsiveness and aesthetics to foster a good user experience.

UX Design

The practice of User Experience (UX) Design is the coming together of many specific design related disciplines to improve the usability, responsiveness, uptake and aesthetics of a product or service.

User Experience

A general term that covers all aspects of a user's participation while engaging with something that has been designed. Usually when talking about User Experience in the digital design field it refers to the interactions, reactions, emotions and perceptions while using an app, service, website or product.