Is your project extremely complicated? Perfect.


Working with us

How do we re-organise a sprawling site? Is our MVP idea even workable? Will users understand our new product UI?

You don’t come to us because you already have the answers.

You’re not here just because you need world-class design (although that’s a part of it).

You’re here because you’re wrangling a complex project and you need it resolved. Resolved in the right way, to give the right results for your business. Resolved in a way that users are going to love.

You’re the expert

You know your organisation better than anyone. So you’ll be working collaboratively, iteratively and side-by-side with us to blend your deep domain knowledge with our specialist, creative UX design expertise.

Your customers will be involved all the way through too. They are the key to challenging and testing every part of the idea. 

“Every Interaction were our first choice UX design agency and made excellent partners, proving themselves to be a vital part of the team that delivered a product both The Economist and its readers are proud of. We look forward to working with them in the future.”

- Neelay Patel, VP Com. Strategy & Product, The Economist

You’re not fenced in with a rigid process

Every project is unique so there isn’t a rigid process. It’s adaptive and modular. But you can expect workshopping and researching. Card sorting and wire-framing. User journey sketching. Digital product design prototyping. Designing and redefining. Testing and re-testing. Then testing again.

You can also expect to learn more about how usable your solution really is after publishing. Delivering a delightful user experience means go-live is just another step in the iteration cycle.

Bring your own developers

Got a technical partner or the development covered in-house? Great! As a specialist UX design agency in London, we’re used to (and we love) working with talented partners at home and right across the globe.

Many clients also have their own development processes. We’re able to work effectively with Agile, Waterfall or hybrid processes, as well as working iteratively and lean. Slot our UI or UX design into your development cycles as needed.

Bring your own platform

Totally technology agnostic, we’ll work with your chosen platform. We’re happy to create front-end HTML templates for your development team to work with or we can tie them in with your CMS/Custom platform.

For MVP products, iOS and Android apps, we work with a tried, tested and trusted network of partners that we’ve collaborated with for many years; some for nearly a decade.

You’ll get exceptional return on your investment

We work tirelessly to get every project exactly right and every expert in our team touches it in the process. Take a look at our case studies and independent reviews on Clutch to see the results this attention to detail delivers.

Read about our approach.

Download the Every Interaction company profile

⬇︎ Download profile PDF

Product Design

The ‘Product’ is the website, service, application, interactive thing being worked on by the business. The practice of Product Design is similar in a lot of ways to UX Design. It involves the coming together of many specific design disciplines...

Call to action (CTA)

A call to action is a marketing term that refers to a prompt that invokes a response leading to a sale. When referring to a call to action (CTA) in the digital design world we usually mean the interactive element that leads to the next step in the experience - something that needs to be clicked or tapped.

User testing

User testing refers to a technique used in the design process to evaluate a product, feature or prototype with real users. There are several reasons why you might want to undergo usability testing, the most common is that it allows the design team to identify friction in a user experience they are designing, so that it can be addressed before being built or deployed.


WYSIWYG (pronounced WIZ-ee-wig) is an acronym for "What You See Is What You Get". It helps identify an an interface that allows user input resulting in an output that is rendered in a similar way. For example; a word processor application interface might resemble a piece of paper,so when printed the user can see how the output will appear.

Content Management System

A content management system (CMS) is an tool that allows a website editor/administrator to manage the content that is displayed. Websites are made of HTML and CSS to create pages. Pages can be hard-coded but would require technical development skills to make changes. A CMS usually allows a person without coding knowledge to amend existing and add new content to a website using a WYSIWYG interface.

Responsive Web Design

Responsive web design refers to a web page that dynamically adapts its layout to fit the size and orientation of the device on which it is viewed. A responsive design allows for a more optimised user experience across desktop and laptop computers as well as smartphones and tablets of varying sizes.

User Stories

User stories allow the functionality of a product or service to be expressed as written descriptions of an experience as seen from the users perspective. The writing of user stories creates a list of design and development tasks to complete in order to create any required functionality.

User Interface

A user interface (UI) is a conduit between human and computer interaction - the space where a user will interact with a computer or machine to complete tasks. The purpose of a UI is to enable a user to effectively control a computer or machine they are interacting with, and for feedback to be received in order to communicate effective completion of tasks.


A persona in UX Design is the characterisation of a user who represents a segment of your target audience. On a project you might create any number of personas to be representative of a range of user needs and desires. The solutions you design must answer these needs in order to deliver value to your target audience.

Card sorting

A great, reliable, inexpensive method for discovering patterns in how users would expect to find content or functionality. Card sorting is used to test the taxonomy of data with a group of subjects, usually to help inform the creation of the information architecture, user flow, or menu structure on a project.


A technique used to generate ideas around a specific topic. Often done in groups, but can be done individuals. The process usually involves writing down all ideas around a topic onto paper, a whiteboard or stickies often implying some kind of association.

Minimum Viable Product

An MVP is a product that has the minimum set of features to prove the most essential hypothesis for a product. Businesses building a new product can create a Minimum Viable Product to prove that an idea is viable and warrants further investment. A further benefit being that the next stage of development can be informed by feedback obtained from testing that MVP.


A sitemap is a diagrammatic representation of a hierarchical system. It usually depicts the parent-sibling relationship between pages in a website, showing how sub pages might be arranged underneath their parent groupings. This arrangement forms a map of the site.

User journey

A user journey represents a sequence of events or experiences a user might encounter while using a product or service. A user journey can be mapped or designed to show the steps and choices presented as interactions, and the resulting actions.


A prototype is draft representation built to test ideas for layout, behaviour and flow in a system. Prototypes are an indispensable tool for resolving a large number of potential issues in a concept or business before too many resources are deployed to put a design into production.


A Wireframe is a visual schematic that conveys a basic level of communication, structure and behaviour during the design of a system. Wireframes are low-fidelity designs that bypass including a detailed user interface or visual design, conveying just enough to get across the core idea.


To say something is usable is a qualitative statement about how easy that thing is to use. Usability is an assessment of how learnable a system is and how easy a user finds it to use. The usability of a system or product is a key factor in determining whether the user experience is a good one.

Information Architecture

Information architecture is the design and organisation of content, pages and data into a structure that aids users understanding of a system. A more organised system enables users to more easily find the information they require and complete the intended tasks.

UI Design

User Interface Design is the discipline of designing software interfaces for devices, ideally with a focus on maximising efficiency, responsiveness and aesthetics to foster a good user experience.

UX Design

The practice of User Experience (UX) Design is the coming together of many specific design related disciplines to improve the usability, responsiveness, uptake and aesthetics of a product or service.

User Experience

A general term that covers all aspects of a user's participation while engaging with something that has been designed. Usually when talking about User Experience in the digital design field it refers to the interactions, reactions, emotions and perceptions while using an app, service, website or product.