UX Design Agency London

A positive user experience (UX) is fundamental to the principles of good design and essential to the successful operation of a good product or website.

Creating powerful products users love. Any good businessperson knows that the customer knows best. We help companies build websites and tools which give users precisely what they want, before they’ve even thought to ask.

In today’s competitive online world, that extra level of service is what makes businesses stand out. It’s brands which can anticipate what customers want and need, then deliver it as part of a seamless experience, who stand to win. And that’s where UX design (User Experience) design comes in.

US-based consulting firm Walker Information predicts that by 2020 customer experience will overtake price and product as the key brand differentiator.

Walker Information

What we make

From mobile apps and websites, to programmes and services, we make interactive systems which are beautifully easy to use. There’s a huge list of reasons why a digital experience may be tricky for users to get to grips with, whether it’s a website which takes ages to load or a product with too many features.

Whatever the complicating factor, our UX design experts use their skills in IA, UI, web design, app design, interaction design, user testing and validation to transform your product for the better. We take care of every part of the process ourselves, ensuring a completely seamless result.


ux design agency london



We understand UX design

We live and breathe UX design at Every Interaction. We believe in a world where no-one needs a training manual  to use a new program and where smart systems are blissfully simple to operate. We want to  keep the basics simple and make tricky tasks manageable.

To achieve this we work flexibly, tailoring our approach to fit neatly into any existing working method. Every project, client and target audience is different, which is why we approach every new task afresh. We do, however, have some techniques and steps we like to use to help develop immaculate UX design:

  1. Researching
    We kick start every project with thorough research. We use a range of processes, including whiteboarding and persona development, to learn as much as we can about your users, your service and your ambitions before we get underway. We also invest time in learning from the true experts on your product – you! We harness your insights, data and research to understand your requirements inside out.

  2. Imagining
    It’s time to get creative. We collaborate as a team, and with your business, to generate the inspiration and ideas which will evolve into your final design.

  3. Building
    We put all of that research and creativity into practice, developing our very first iteration of your website or tool.

  4. Testing
    We put our “first draft” through its paces, working as a team and with your input to identify possible issues as well as areas for improvement. We may also run user testing to generate even more insight into how the new design works.

  5. Perfecting
    We set to work implementing the changes highlighted by our testing stage. We run through this “testing and perfecting” cycle many times until we have build a flawless piece of technology which ticks all of your users’ boxes – and yours too.



Best practice

We embrace a blend of best practice and new technology, employing the best of both worlds to deliver cutting edge projects, founded on proven techniques and extensive experience.

We also work collaboratively. From our colleagues, to our clients, we think that the best ideas and insights are generated when communication and collaboration is open and easy. We work with both local and international clients, using the latest in communication technology to make working together simple, convenient, organic and productive. Read more about our approach.



Every Interaction in action

You know the theory, now what does all of this achieve in practice? We’ve helped brands and businesses from all over the world boost their conversion rates, increase visitor numbers, maximise enquiries and achieve goals unique to them. Recently, we’ve helped to…


Example UX design projects

UX deign is at the core of our offering and touches every project we deliver. So below are a few example projects we feel had particularly interesting user experience challenges to resolve with overwhelming successful results. View all projects.

Other services you may be interested in

Contact us about your project

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    Product Design

    The ‘Product’ is the website, service, application, interactive thing being worked on by the business. The practice of Product Design is similar in a lot of ways to UX Design. It involves the coming together of many specific design disciplines...

    Call to action (CTA)

    A call to action is a marketing term that refers to a prompt that invokes a response leading to a sale. When referring to a call to action (CTA) in the digital design world we usually mean the interactive element that leads to the next step in the experience - something that needs to be clicked or tapped.

    User testing

    User testing refers to a technique used in the design process to evaluate a product, feature or prototype with real users. There are several reasons why you might want to undergo usability testing, the most common is that it allows the design team to identify friction in a user experience they are designing, so that it can be addressed before being built or deployed.


    WYSIWYG (pronounced WIZ-ee-wig) is an acronym for "What You See Is What You Get". It helps identify an an interface that allows user input resulting in an output that is rendered in a similar way. For example; a word processor application interface might resemble a piece of paper,so when printed the user can see how the output will appear.

    Content Management System

    A content management system (CMS) is an tool that allows a website editor/administrator to manage the content that is displayed. Websites are made of HTML and CSS to create pages. Pages can be hard-coded but would require technical development skills to make changes. A CMS usually allows a person without coding knowledge to amend existing and add new content to a website using a WYSIWYG interface.

    Responsive Web Design

    Responsive web design refers to a web page that dynamically adapts its layout to fit the size and orientation of the device on which it is viewed. A responsive design allows for a more optimised user experience across desktop and laptop computers as well as smartphones and tablets of varying sizes.

    User Stories

    User stories allow the functionality of a product or service to be expressed as written descriptions of an experience as seen from the users perspective. The writing of user stories creates a list of design and development tasks to complete in order to create any required functionality.

    User Interface

    A user interface (UI) is a conduit between human and computer interaction - the space where a user will interact with a computer or machine to complete tasks. The purpose of a UI is to enable a user to effectively control a computer or machine they are interacting with, and for feedback to be received in order to communicate effective completion of tasks.


    A persona in UX Design is the characterisation of a user who represents a segment of your target audience. On a project you might create any number of personas to be representative of a range of user needs and desires. The solutions you design must answer these needs in order to deliver value to your target audience.

    Card sorting

    A great, reliable, inexpensive method for discovering patterns in how users would expect to find content or functionality. Card sorting is used to test the taxonomy of data with a group of subjects, usually to help inform the creation of the information architecture, user flow, or menu structure on a project.


    A technique used to generate ideas around a specific topic. Often done in groups, but can be done individuals. The process usually involves writing down all ideas around a topic onto paper, a whiteboard or stickies often implying some kind of association.

    Minimum Viable Product

    An MVP is a product that has the minimum set of features to prove the most essential hypothesis for a product. Businesses building a new product can create a Minimum Viable Product to prove that an idea is viable and warrants further investment. A further benefit being that the next stage of development can be informed by feedback obtained from testing that MVP.


    A sitemap is a diagrammatic representation of a hierarchical system. It usually depicts the parent-sibling relationship between pages in a website, showing how sub pages might be arranged underneath their parent groupings. This arrangement forms a map of the site.

    User journey

    A user journey represents a sequence of events or experiences a user might encounter while using a product or service. A user journey can be mapped or designed to show the steps and choices presented as interactions, and the resulting actions.


    A prototype is draft representation built to test ideas for layout, behaviour and flow in a system. Prototypes are an indispensable tool for resolving a large number of potential issues in a concept or business before too many resources are deployed to put a design into production.


    A Wireframe is a visual schematic that conveys a basic level of communication, structure and behaviour during the design of a system. Wireframes are low-fidelity designs that bypass including a detailed user interface or visual design, conveying just enough to get across the core idea.


    To say something is usable is a qualitative statement about how easy that thing is to use. Usability is an assessment of how learnable a system is and how easy a user finds it to use. The usability of a system or product is a key factor in determining whether the user experience is a good one.

    Information Architecture

    Information architecture is the design and organisation of content, pages and data into a structure that aids users understanding of a system. A more organised system enables users to more easily find the information they require and complete the intended tasks.

    UI Design

    User Interface Design is the discipline of designing software interfaces for devices, ideally with a focus on maximising efficiency, responsiveness and aesthetics to foster a good user experience.

    UX Design

    The practice of User Experience (UX) Design is the coming together of many specific design related disciplines to improve the usability, responsiveness, uptake and aesthetics of a product or service.

    User Experience

    A general term that covers all aspects of a user's participation while engaging with something that has been designed. Usually when talking about User Experience in the digital design field it refers to the interactions, reactions, emotions and perceptions while using an app, service, website or product.