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Conducting Brainstorming Workshops

Don’t be surprised to notice all brainstorming techniques have much in common. Although “rituals” vary, the essence is the same. Participants look at the subject from different sides and come up with ideas. They write their thoughts down and then make sorting or prioritizing. I know, sounds easy as pie, doesn’t it? But here’s the thing. Without the rules of the game, brainstorming won’t work. It all boils down to just three crucial principles:

This article was originally posted at:
https://www.smashingmagazine.com/2019/03/conducting-brainstorming-workshops/

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