Category Archives: casestudy tagged with 'Products'



March 20th 2016

A service used by local authorities to process and manage film permit applications. The number of requirements to apply to film are incredibly detailed and involve a lot of variables, documents and processes in order to pass. This service has a responsive…


A mobile SDK for iOS & Android allowing photo app producers to offer printing solutions to their users. Made in conjunction with a standalone companion photo printing app we devised and refined the ideal user experience for ordering prints of…

Wordtracker keywords

We helped the team at Wordtracker design the first version of this tool back in 2007. After the 2013 revamp of the rest of the website and chrome plugin, we turned our attention to the Wordtracker SEO research tool to give it fresh…

Launchpad Recruits

March 8th 2014

A video interviewing and screening platform. We helped grow the platform from just the founder to a successful 50 person company with a world-class product. We’ve helped evolve the feature set from an MVP to a market leader over the…

RICS Find a surveyor

February 28th 2014 View/leave comments

An ad-revenue supported product used by hundreds of thousands of users per month, it represents the public offering of RICS members database. We helped develop a new ad strategy as well as introduce the new design and make the site…

Wordtracker Scout

December 19th 2013 View/leave comments

This Chrome plugin pulls keyword data from any webpage drawing in on big data from the wider platform to give you a glance into the SEO metrics and performance of any webpage. The plugin can also be tied into the…


August 15th 2013 View/leave comments

A new product which pivoted on their existing business model, moving from a B2B delivery tool to a more C2C focussed app. Adopting an agile workflow in conjunction with Pivotal Labs and the great team at Shutl we moved the idea through conception,…


We worked closely with the Lovestruck team to help redefine the user-experience and design of their popular dating service. We concentrated on making the content and interactions more social creating a more engaging ecosystem of potential date discovery. Starting with…

Property Detective

We helped Property Detective move their idea from a concept to MVP proof of concept. Following funding this moved to a fully functioning consumer tool. The big challenge was how to display the accumulated big data in a meaningful and digestible way….

Commentary Box

February 1st 2013 View/leave comments

A web-app for organising grassroots & youth academy football teams. Commentary Box was designed with a mobile-friendly responsive design allowing coaches & parents to communicate, organise games, arrange coaching session and track player development using a 4-corner development model. We…

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Product Design

The ‘Product’ is the website, service, application, interactive thing being worked on by the business. The practice of Product Design is similar in a lot of ways to UX Design. It involves the coming together of many specific design disciplines...

Call to action (CTA)

A call to action is a marketing term that refers to a prompt that invokes a response leading to a sale. When referring to a call to action (CTA) in the digital design world we usually mean the interactive element that leads to the next step in the experience - something that needs to be clicked or tapped.

User testing

User testing refers to a technique used in the design process to evaluate a product, feature or prototype with real users. There are several reasons why you might want to undergo usability testing, the most common is that it allows the design team to identify friction in a user experience they are designing, so that it can be addressed before being built or deployed.


WYSIWYG (pronounced WIZ-ee-wig) is an acronym for "What You See Is What You Get". It helps identify an an interface that allows user input resulting in an output that is rendered in a similar way. For example; a word processor application interface might resemble a piece of paper,so when printed the user can see how the output will appear.

Content Management System

A content management system (CMS) is an tool that allows a website editor/administrator to manage the content that is displayed. Websites are made of HTML and CSS to create pages. Pages can be hard-coded but would require technical development skills to make changes. A CMS usually allows a person without coding knowledge to amend existing and add new content to a website using a WYSIWYG interface.

Responsive Web Design

Responsive web design refers to a web page that dynamically adapts its layout to fit the size and orientation of the device on which it is viewed. A responsive design allows for a more optimised user experience across desktop and laptop computers as well as smartphones and tablets of varying sizes.

User Stories

User stories allow the functionality of a product or service to be expressed as written descriptions of an experience as seen from the users perspective. The writing of user stories creates a list of design and development tasks to complete in order to create any required functionality.

User Interface

A user interface (UI) is a conduit between human and computer interaction - the space where a user will interact with a computer or machine to complete tasks. The purpose of a UI is to enable a user to effectively control a computer or machine they are interacting with, and for feedback to be received in order to communicate effective completion of tasks.


A persona in UX Design is the characterisation of a user who represents a segment of your target audience. On a project you might create any number of personas to be representative of a range of user needs and desires. The solutions you design must answer these needs in order to deliver value to your target audience.

Card sorting

A great, reliable, inexpensive method for discovering patterns in how users would expect to find content or functionality. Card sorting is used to test the taxonomy of data with a group of subjects, usually to help inform the creation of the information architecture, user flow, or menu structure on a project.


A technique used to generate ideas around a specific topic. Often done in groups, but can be done individuals. The process usually involves writing down all ideas around a topic onto paper, a whiteboard or stickies often implying some kind of association.

Minimum Viable Product

An MVP is a product that has the minimum set of features to prove the most essential hypothesis for a product. Businesses building a new product can create a Minimum Viable Product to prove that an idea is viable and warrants further investment. A further benefit being that the next stage of development can be informed by feedback obtained from testing that MVP.


A sitemap is a diagrammatic representation of a hierarchical system. It usually depicts the parent-sibling relationship between pages in a website, showing how sub pages might be arranged underneath their parent groupings. This arrangement forms a map of the site.

User journey

A user journey represents a sequence of events or experiences a user might encounter while using a product or service. A user journey can be mapped or designed to show the steps and choices presented as interactions, and the resulting actions.


A prototype is draft representation built to test ideas for layout, behaviour and flow in a system. Prototypes are an indispensable tool for resolving a large number of potential issues in a concept or business before too many resources are deployed to put a design into production.


A Wireframe is a visual schematic that conveys a basic level of communication, structure and behaviour during the design of a system. Wireframes are low-fidelity designs that bypass including a detailed user interface or visual design, conveying just enough to get across the core idea.


To say something is usable is a qualitative statement about how easy that thing is to use. Usability is an assessment of how learnable a system is and how easy a user finds it to use. The usability of a system or product is a key factor in determining whether the user experience is a good one.

Information Architecture

Information architecture is the design and organisation of content, pages and data into a structure that aids users understanding of a system. A more organised system enables users to more easily find the information they require and complete the intended tasks.

UI Design

User Interface Design is the discipline of designing software interfaces for devices, ideally with a focus on maximising efficiency, responsiveness and aesthetics to foster a good user experience.

UX Design

The practice of User Experience (UX) Design is the coming together of many specific design related disciplines to improve the usability, responsiveness, uptake and aesthetics of a product or service.

User Experience

A general term that covers all aspects of a user's participation while engaging with something that has been designed. Usually when talking about User Experience in the digital design field it refers to the interactions, reactions, emotions and perceptions while using an app, service, website or product.