Definitions
A glossary of UX and digital design terms.
UX Design
Multiple design disciplines combined improving usability, responsiveness, uptake, and aesthetics of products and services.
Read definition →UI Design
Software interface design discipline focusing on efficiency, responsiveness, and aesthetics for good user experience.
Read definition →User Experience
All aspects of user participation including interactions, reactions, emotions, and perceptions engaging with designed things.
Read definition →User Interface
The conduit between human-computer interaction enabling users to control machines and receive feedback.
Read definition →User Journey
A sequence of events and experiences showing steps, choices, and resulting actions during product or service use.
Read definition →Personas
Characterisation of user segments representing target audience needs and desires for design solutions.
Read definition →Wireframes
Low-fidelity visual schematics conveying basic structure and behaviour without detailed interface or visual design.
Read definition →Prototype
A draft representation testing ideas for layout, behaviour, and flow before full production deployment.
Read definition →User Testing
A technique evaluating products and features with real users to identify friction in a user experience before deployment.
Read definition →User Stories
Written descriptions of functionality from the user perspective, creating design and development task lists.
Read definition →Card Sorting
An inexpensive method for discovering how users organise content and functionality for information architecture.
Read definition →Information Architecture
The design and organisation of content, pages, and data into a structure that aids user understanding and task completion.
Read definition →Usability
A qualitative assessment of how learnable and easy a system is to use, key to good user experience.
Read definition →Responsive Web Design (RWD)
Web pages that dynamically adapt layout to device size and orientation for an optimised experience across all devices.
Read definition →Minimum Viable Product (MVP)
A product with the minimum features to prove an essential hypothesis, enabling further development informed by real feedback.
Read definition →Product Design
The "Product" is the website, service, application, or interactive thing being worked on. Similar to UX Design, combining multiple design disciplines.
Read definition →Call to Action (CTA)
A marketing prompt invoking user response; in digital design, the interactive element directing users to the next step.
Read definition →Sitemap
A diagrammatic representation showing hierarchical parent-sibling relationships between website pages.
Read definition →Brainstorming
A technique for generating ideas around specific topics, typically involving written association on paper or digital platforms.
Read definition →Content Management System (CMS)
A tool enabling website editors to manage displayed content without requiring coding knowledge, typically via WYSIWYG interface.
Read definition →WYSIWYG
What You See Is What You Get — an acronym for interfaces allowing user input rendered similarly to the final output.
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