A draft representation testing ideas for layout, behaviour, and flow before full production deployment.
A sequence of events and experiences showing steps, choices, and resulting actions during product or service use.
A marketing prompt invoking user response; in digital design, the interactive element directing users to the next step.
The "Product" is the website, service, application, or interactive thing being worked on. Similar to UX Design, combining multiple design disciplines.
Characterisation of user segments representing target audience needs and desires for design solutions.