Characterisation of user segments representing target audience needs and desires for design solutions.
A tool enabling website editors to manage displayed content without requiring coding knowledge, typically via WYSIWYG interface.
A technique for generating ideas around specific topics, typically involving written association on paper or digital platforms.
What You See Is What You Get — an acronym for interfaces allowing user input rendered similarly to the final output.
A technique evaluating products and features with real users to identify friction in a user experience before deployment.