MindMachine book release

Earlier this year, Every Interaction was invited to contribute to a new book called mind+machine published by Wiley. The team wrote a section addressing user experience and the importance of centering users in product design thinking.

"If you invest millions in a product no one can use because you developed it in isolation, using internal assumptions and lead by a technically minded team without involving the people who will ultimately use it then it's doomed to fail."

"Any part of the experience can turn people off if it's not well considered — and drive them to your competitors. If you take a user centric approach you get early adoption and the impact can be significant in uptake, cost saving and profit."

"Early user research may even prove that your idea is doomed and you shouldn't take it any further."

Written for non-technical readers, the book aims to demystify complex data topics. The premise centers on how data-driven approaches benefit from combining computer automation with human validation to deliver improved quality faster.

Marc Vollenweider, a former McKinsey partner and EvalueServe founder, authored the book. Every Interaction has collaborated with EvalueServe for three years on InsightBee, a self-serve platform delivering research and analytics services. InsightBee uses proprietary software called K-Hive that populates draft reports with content from selected data sources, then expert analysts review and validate the work — demonstrating "mind + machine in action."

The book argues that human insight remains essential in increasingly data-driven environments. It is available for purchase on Amazon and more information appears on the InsightBee website.