Every Interaction branding collateral

The article discusses Every Interaction's new brand identity developed collaboratively with Yarra Jones. The company sent physical marketing materials to clients featuring the updated branding across multiple formats.

The brand comprises two distinct elements: a smaller "E" with negative space forming an "I" reserved exclusively for badges and avatars, and a full brand mark used everywhere else in either long or stacked configurations. As stated in the piece, "the two parts of the Every Interaction brand will never be used together."

The company showcased the branding application through a client mail pack that included branded notepads and postcards. The materials demonstrated the identity across business cards, postcards, and other collateral.

A particular highlight was the notebook featuring embossed color plan card stock, which "gave a nice old school-notebook feel and an aged textured finish to the print."

The post concludes by noting that with the brand rollout complete, the focus shifted toward developing the website further. Readers were invited to stay updated through the company's newsletter signup.