You can design and build sites and services with all the good will and experience in the world, and it can still totally go over the head of a user.
User Experience design is all about creating usable and understandable experiences, but it’s mostly built upon knowledge and best practice. It’s very possible to be too close to something and not realise how others may interpret it differently, or overlook a detail that affects the UX in way you could not anticipate.
We do some degree of testing on all work we do, even if it’s just internal testing with clickable prototypes – it all counts and contributes to the final product. The following projects are recent examples of work where usability or user testing played a significant role.
With Shutl we were aiming for the most simplistic User Experience possible, and user testing was essential. We setup, ran and recorded user-testing sessions, reporting back on findings and adapted the product based on the learnings.View project
Because of it’s innovative approach, many of the ideas in and processes in InsightBee were untested, so by getting a product out based on best principals quickly we were able to perform conversion optimisation analysis to improve the user flows and increase conversion.View project
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