Responsive Web Design in London

Responsive web design is at the core of all the web work we produce at Every Interaction.

Responsive web design has been an important facet of all web design since smart phone screens were able to display and allow interaction with the ‘full internet’ on their immersive touch screens. More people than ever use their devices to access the web and in some verticals (such as e-commerce) the percentage of users on mobile has passed the 50% barrier and is continuing to grow.

Because of this all web work we do today that’s consumer facing is responsive web design (RWD). The flexible websites we design are programmed to fit any browser width, including desktops, laptops, tablets or phones. In the multi-device world we live in, we need to ensure users have an optimal experience regardless of the device they use to access it.

Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.

~ Jeffrey Veen

service-usabilityusertesting-diagram-6Responsive web design isn’t the right solution in every scenario, but it is for nearly every scenario. For most circumstances the single codebase required means less time effort and cost to put live and maintain than creating separate sites or different target widths.

Responsive web design is about more than just squashing the content to fit into a smaller screen. If responsive web design is to be successful the correct thinking must be employed from the outset of the project and the entire UX of the site/service must be carefully considered at all widths to ensure a successful implementation.

 

 

Usability & user testing in London diagram 2How We Work

Responsive web design can be difficult to communicate effectively to an external development team in the build phase of a project, so we usually prefer the front-end code to be something that we deliver. But we are flexible and in the cases where you have front-end build covered we always offer all resources required for briefing and thorough QA processes to ensure the final output is as flawless as possible.

 

 

service-usabilityusertesting-diagram-7Our USPs & Key Benefits

At Every Interaction, our designers are experienced and at the cutting edge of responsive web design. We understand that the user experience is rarely, if ever, limited to one device, and positive UX across all devices adds to the value of your site/service. It helps to engage potential customers, facilitate access to your message, and increase the efficiency of your online presence.

 

 

Usability & user testing in London diagram 4Our Process

We can work alongside your team on existing projects or create responsive designs from scratch. We know that it’s not always possible to have an in-house team to realise your vision, whatever stage of the process you’re working on. That’s why Every Interaction has a flexible and scalable design team that’s ready to take on your project at any stage of its development.

 

 

Recent projects with Responsive Web Design

Nearly every project we done for the past few years have been responsive, and it has changed the way we work at Every Interaction for the better. Below are a few examples of responsive design we’re particularly proud of. View all Responsive Web Design projects.

Other services you may be interested in

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WYSIWYG

WYSIWYG (pronounced WIZ-ee-wig) is an acronym for "What You See Is What You Get". It helps identify an an interface that allows user input resulting in an output that is rendered in a similar way. For example; a word processor application interface might resemble a piece of paper,so when printed the user can see how the output will appear.

Content Management System

A content management system (CMS) is an tool that allows a website editor/administrator to manage the content that is displayed. Websites are made of HTML and CSS to create pages. Pages can be hard-coded but would require technical development skills to make changes. A CMS usually allows a person without coding knowledge to amend existing and add new content to a website using a WYSIWYG interface.

Responsive Web Design

Responsive web design refers to a web page that dynamically adapts its layout to fit the size and orientation of the device on which it is viewed. A responsive design allows for a more optimised user experience across desktop and laptop computers as well as smartphones and tablets of varying sizes.

User Stories

User stories allow the functionality of a product or service to be expressed as written descriptions of an experience as seen from the users perspective. The writing of user stories creates a list of design and development tasks to complete in order to create any required functionality.

User Interface

A user interface (UI) is a conduit between human and computer interaction - the space where a user will interact with a computer or machine to complete tasks. The purpose of a UI is to enable a user to effectively control a computer or machine they are interacting with, and for feedback to be received in order to communicate effective completion of tasks.

Personas

A persona in UX Design is the characterisation of a user who represents a segment of your target audience. On a project you might create any number of personas to be representative of a range of user needs and desires. The solutions you design must answer these needs in order to deliver value to your target audience.

Card sorting

A great, reliable, inexpensive method for discovering patterns in how users would expect to find content or functionality. Card sorting is used to test the taxonomy of data with a group of subjects, usually to help inform the creation of the information architecture, user flow, or menu structure on a project.

Brainstorming

A technique used to generate ideas around a specific topic. Often done in groups, but can be done individuals. The process usually involves writing down all ideas around a topic onto paper, a whiteboard or stickies often implying some kind of association.

Minimum Viable Product

An MVP is a product that has the minimum set of features to prove the most essential hypothesis for a product. Businesses building a new product can create a Minimum Viable Product to prove that an idea is viable and warrants further investment. A further benefit being that the next stage of development can be informed by feedback obtained from testing that MVP.

Sitemap

A sitemap is a diagrammatic representation of a hierarchical system. It usually depicts the parent-sibling relationship between pages in a website, showing how sub pages might be arranged underneath their parent groupings. This arrangement forms a map of the site.

User journey

A user journey represents a sequence of events or experiences a user might encounter while using a product or service. A user journey can be mapped or designed to show the steps and choices presented as interactions, and the resulting actions.

Prototype

A prototype is draft representation built to test ideas for layout, behaviour and flow in a system. Prototypes are an indispensable tool for resolving a large number of potential issues in a concept or business before too many resources are deployed to put a design into production.

Wireframes

A Wireframe is a visual schematic that conveys a basic level of communication, structure and behaviour during the design of a system. Wireframes are low-fidelity designs that bypass including a detailed user interface or visual design, conveying just enough to get across the core idea.

Usability

To say something is usable is a qualitative statement about how easy that thing is to use. Usability is an assessment of how learnable a system is and how easy a user finds it to use. The usability of a system or product is a key factor in determining whether the user experience is a good one.

Information Architecture

Information architecture is the design and organisation of content, pages and data into a structure that aids users understanding of a system. A more organised system enables users to more easily find the information they require and complete the intended tasks.

UI Design

User Interface Design is the discipline of designing software interfaces for devices, ideally with a focus on maximising efficiency, responsiveness and aesthetics to foster a good user experience.

UX Design

The practice of User Experience (UX) Design is the coming together of many specific design related disciplines to improve the usability, responsiveness, uptake and aesthetics of a product or service.

User Experience

A general term that covers all aspects of a user's participation while engaging with something that has been designed. Usually when talking about User Experience in the digital design field it refers to the interactions, reactions, emotions and perceptions while using an app, service, website or product.

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